The Rapidly Emerging Antiviral Drug Development Initiative, better known as READDI, is a nonprofit organization that aims to research, fund and develop antiviral drugs in order to prevent another global pandemic. In MEJO 469: Health Marketing and Communication, my team was tasked with developing visual strategies to illustrate READDI’s core message of communicating pandemic solutions. The slide deck below is the culmination of our research and development of two concepts: “READDI on Day One” and “Dual Defense.”