As a storytelling team member for UNC’s 1893 Brand Studio, a student-run marketing agency, I have gotten the chance to write social media captions for Spicy 9, a beloved Franklin Street sushi bar and Asian restaurant. Below I show the prompt given to me and what I wrote with that in mind.
| Prompt | Deliverable |
| Instagram post highlighting margaritas for National Margarita Day | A whole day of happy hour! 🍹🌴 No better place to celebrate National Margarita Day than at Spicy 9 with $5 margaritas – best paired with our rolls 🍣 #NationalMargaritaDay #Spicy9Sips #ChapelHill |
| Instagram post highlighting Thursday drink specials | Feeling thirsty? Take a sip of this: Spicy 9 has you covered every Thursday with $1.50 PBRs and $3 Sake Bombs. Drink up these deals! 🥳🍹🍻 #Spicy9 #ChapelHill #ChapelHillDrinks #ThirstyThursday |
| Instagram post highlighting chicken lunch specials | Lunch break is for everyone. 🍽 Spicy 9 favorites of sesame, orange or General Tso’s chicken entrees are only $6.95 Monday-Friday, 11am-4pm! 🍣🍱 #UNCChapelHill #ChapelHill #Spicy9 #Foodie |
| Instagram post highlighting sushi burritos for National Burrito Day | National Burrito Day calls for celebration with Spicy 9’s delicious sushi burritos! Come on in and enjoy a fruity mango margarita while you’re at it. 🌯🍣🥭 #Spicy9 #ChapelHill #ChapelHillDrinks #NationalBurritoDay |
| Instagram post highlighting plant-based menu items for Earth Day | Show our planet some love this Earth Day with Spicy 9’s plant-based menu staples: seaweed salad, tofu veggie ramen, burrito the future and more! 🌎🍣🍜 #Spicy9 #ChapelHill #EarthDay |